GE, which is at its core a materials science and engineering company, decided to celebrate the 45th anniversary of the first manned moon landing by launching a limited edition sneaker. ge was responsible for providing the material for the original moon boot that made it safe for the astronauts to walk on the moon.
"We wanted to make something cool and hip—something for young aspiring astronauts like the next Neil Armstrong," said Sam Olstein, GE's global director of innovation.
the quote above was my mission and i somehow accepted knowing the timeline was close to impossible. i was given the project in January and had to deliver a final product by july.
i approached brandblack and android homme to partner up on this collaboration and ended up going with Android homme. i worked closely with ge to deliver a product that met their vision. after multiple design revisions working with the design team at android homme and the development team at otabo we delivered a consumer ready product just in time for the moon landing anniversary.
The final sneaker has parts made from lightweight carbon fiber used for jet engine components and sports a hydrophobic coating similar to materials that prevent ice from forming on wind turbine blades.
The mission moon boot sneaker went on sale at jackthreads on July 20th at 4:18 pm, the time the Apollo 11 lunar module arrived on the moon. Only 100 pairs were made, priced at $196.90.
the sneaker is currently displayed at the traveling exhibit, "OUT OF THE BOX: THE RISE OF SNEAKER CULTURE".