JackThreads x Cole Haan Capsule
I worked with Cole Haan to create this three shoe capsule inspired by the summer games in Rio. For this capsule I chose to work on the Zero Grand, GrandPro, and Pinch Weekender and added my own unique touch to each style to create a product that has both of Cole Haan's and JackThreads brand DNA. What resulted was a patriotic red, white, and blue capsule with classic and modern details. This project had a very fast turn around time from conception to retail introduction. Thank you for the team at Cole Haan for executing my vision for this capsule and the amazing crew at JackThreads for executing a seamless launch.
Official Press info below.
Cole Haan and JackThreads have joined forces on an exciting new project. Launching July 20, 2016, the Cole Haan x JackThreads Capsule Collection features three pinnacle Cole Haan styles – the Pinch Weekender in Denim/Navy Ink (MSRP $90), the GrandPrø Tennis in Optic White/Rainstorm/Tibetan Red (MSRP $150), and the ZERØGRAND Oxford in Zinfandel (MSRP $250). The collection will be available exclusively at ColeHaan.com and JackThreads.com.
The Cole Haan x JackThreads Capsule Collection was born from their shared values. The two American brands share deep appreciation and respect for premium craftsmanship, superior quality, timeless style and of course, innovation.
“We wanted to create a collection that could carry our guy through all the facets of his life, from the workweek, to casual Fridays to the weekend,” said Michael Vincent, Head of Non-Apparel, JackThreads. “Cole Haan was the perfect partner to help us bring this to life, their iconic product assortment provided us with a strong foundation to push boundaries. The Cole Haan x JackThreads Capsule Collection truly celebrates innovation, everything from the ZERØGRAND’s reimagined hot-melt knit upper, to the suede hits and the silhouettes we chose to work with were really thought out to deliver our guys a limited edition shoe like they’ve never seen.”
"Both brands were inspired by their shared American spirit and it is a fitting time of year to proudly wear your favorite red, white and blue shoes”, commented David Maddocks, CMO and GM of Business Development at Cole Haan.